Pat McGarr

" Having kids doesn't make you a father,Raising them does."

 

 

Daddy Cool is my final project in MA.Service Design at Royal College of Art.

 

It is a service that aims to bring families closer and increase the interaction in the family by using a series of activities. In this project, I focused on the relationship between fathers and their children in Thailand.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inspirations

 

In this project, I started with 3 points. 

 

• How can we make emotion tangible & What are the factors making people bond together ?
  : In order to answer these questions, I choose Love as a main theme to begin this project. Love has different meaning and love is one of the strong feelings that tighten us together.

 

• How can we create a change in culture and society?
  : To create a change in culture and society is a long-term process. It is related to many factors such as individual or community behavior, social norm. In this project, I choose to explore and create a change in gender roles and responsibilities in Thailand. I provided the service creating a gradual change in user’s life.

 

• Family
  : Given the upbringing I was fortunate to have had, I realised that the relationship between parents and their children are very important for individual and societies.
   

 

Insight

 

Thai fathers are isolated from their families. Their role as a father is primarily as a decision maker and family leader while a mother’s role is a nurturing care-giver.

 

Problem Statement

 

How can we create services using activities and interest that increase the affection between fathers and children?
 

Daddy Cool

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"Make every day count with your love one." Daddy cool is a service which comprises of

 

1.Loveband  to tracking personal progress and activities ( time spent, number of affections, activities)

2.Daddy Cool Application  to show personal development, give suggestion and reminder and record memories.

3.A Programme of Challenges , Events, Rewards  that is carefully curated to customer’s interest and aim to create a positive change along the programme.

4.Daddy Cool Network Daddy network,Hero Dad and people who make it happen.